About | Genuine Collective

Welcome to Genuine Collective: Pioneers in NIL Sports Merchandising

At Genuine Collective, we're not just in the business of selling sports merchandise; we're revolutionizing it. Our commitment is to bring retailers top-tier Name, Image, and Likeness (NIL) jerseys, where quality, speed, and innovation are not just ideals but realities.

Our ethos is built on creating strong, transparent partnerships with retailers, grounded in trust, transparency, and shared values. We believe in mutual success - your victory is our victory.

But our vision extends beyond profits. We are steadfast in our commitment to sustainability and social responsibility, ensuring our operations uphold ethical practices and fair labor standards. This dedication flows through every aspect of our supply chain, reflecting our commitment to doing business right.

Our mission at Genuine Collective is to empower retailers to offer fans the ultimate experience. We provide a unique product in the NIL jersey market - a licensed player jersey that stands out due to:

Low Order Minimum Quantity: By setting low minimum order quantities, we make it feasible for smaller retailers and individual entrepreneurs to enter the market. This flexibility widens the customer base, catering to niche markets and specialized demands. It also allows for more dynamic inventory management, reducing the risk of overstocking and enabling more frequent product refreshes, thus keeping offerings fresh and aligned with current trends.
Exceptional Quality and Profitability: At the heart of our product line is a commitment to superior quality. Our jerseys stand out in a crowded market for their durability, comfort, and authentic design. Furthermore, our competitive pricing structure ensures attractive wholesale and retail margins, offering our retail partners a profitable venture. By balancing cost and quality, we provide a product that is not only superior in make but also in marketability.
Efficient Delivery Times: Recognizing the importance of timeliness in retail, we have meticulously optimized our supply chain and production processes. Our logistics network is designed for efficiency, ensuring products move from manufacturing to market swiftly and reliably. We understand that in the fast-paced world of sports merchandising, being able to quickly restock or launch new products can be a game-changer. Our commitment to efficient delivery times means our retail partners can rely on us for consistent supply, helping them meet customer demand without delay and capitalize on key selling periods.

Together, let's redefine the sports merchandise landscape and create a legacy that lasts. Join us at Genuine Collective, where authenticity meets innovation, and every partnership is a step towards redefining the future of sports merchandising.

Meet the Team

Co-Founder & Director of Sales

Garrett Cope

With over 17 years of experience in the licensed retail sector, Garrett excels in cultivating enduring relationships and alliances. He has served a wide range of retailers nationwide, specializing in brand management, product development, and delivering exceptional customer service. Garrett's strategic prowess effectively bridges the gap between brand ethos and customer desires, enabling him to navigate shifting market trends successfully. This approach has consistently driven sustained growth and fostered strong brand loyalty. In the face of unprecedented challenges in the retail world, Garrett remains passionately dedicated to upholding brand integrity and meeting customer needs. He firmly believes that genuine connections are the bedrock of collective success.

Co-Founder & Director of Operations

Leonard Ray

Leonard, a passionate sports enthusiast, seamlessly merges his deep love for sports with an entrepreneurial spirit. With over 20 years of management experience, he has channeled his passion into creating authentic and engaging fan gear, while leveraging his background in financial, retail, and commercial printing industries. His proven track record in process optimization and automation reflects his commitment to enhancing efficiency, customer experience, and acquisition across inventory management, ordering, and operations. Rooted in delivering top-tier quality and fostering meaningful community connections, Leonard's unwavering belief in the transformative power of sports drives him to inspire and unite through every endeavor.